The Challenge
Coral Homes is a value for money family home builder. They came to us in 2007 to revive their brand and find something uniquely ownable in the fiercely competitive market it operates within.
The Thinking
It took just one walk through a Coral Homes display home to identify the “cleverness” of the builder’s design solutions. Thus the concept of “Clever Living” was born. “Clever Living” is used to communicate intelligent house plans, prices, inclusions and service to prospective purchasers through innovative campaigns across every platform.
The Result
The “Clever Living” campaign, now in its 3rd year, continues to generate awareness and sales. Bloe Creative’s involvement has contributed to Coral Homes’ ongoing success as one of Australia’s largest and most respected home builders.