PO Box 239 Fortitude Valley Qld
CORAL
HOMES
Differentiating a brand when its product is similar to its competitors’ can present some challenges. Bloe’s “Clever Living” positioning for Coral Homes was reinforced by markers throughout display homes explaining why a particular aspect of the home might be considered “clever”.
Design features focussed on the needs of parents, positioned Coral as the clever choice for families.