Our brief was to develop an instantly recognisable look and feel for a new portfolio of retirement villages in the Australian market. "I found this place and it was exactly right". A heart felt comment from a Meridien Retirement Living village resident. This statement formed the genesis for a brand promise we've rolled out across every aspect of their villages. Emphasis on the word "exactly" demands excellence at a corporate and coal face level.
Print, Outdoor, Direct Mail, Collateral, Signage, Web